10 Easy Steps For Getting Video On Your Business Website

I'm often asked, "I have no video training but I want to put video on my website to help promote my products and services what can I do?" Well the answer is simple. If you can shoot a home movie you can put a video clip on your website. Now the first thing is to not be scared of the camera. A good sales person needs to be able to speak clearly and present their product in a manner that everyone can understand and enjoy. So with that in mind turn on your camera, cell phone, or whatever video capturing tool you have and begin shooting. But here are a few tips for making your shoot successful and getting it up on your website.

1. Speak clearly, and so that everyone watching can understand what your saying and what your product is about.

2. Make sure you have enough light so that you and your product can be seen. But be aware that you can also have to much light. So the best thing to do is to test your video and the area your going to be shot in. Make sure you look natural.

3. A microphone is important and you need to be heard. If your using a mini-dv camera you can easily get a microphone that can attach from the camera to your clothing. Use make sure you can't see the wire that connects the mic and the camera during your video.

4. Have FUN! No one wants to see a sour face on camera. So make sure you are having fun and that you SMILE. The better you come across on camera the more people would want to buy your product or services.

5. Don't use big words in your video presentation. Keep it short sweet and simple

6. Once you've finished your recording, watch it. Make sure it's what you want and something that you'll feel proud to have on your website.

7. Now get the clip to your computer. Your camera will have instructions on how to upload the footage. Now you can get fancy and use one of the high end video editing products. But those take a long time to learn. So if your on a PC use Windows MovieMaker and if your on a Mac use IMove and edit your clip to your licking. Don't use to make crazy effects keep it about you and your product.

8. Now once your clip is edited you need to output it to a web file. If your on a PC then output the file to a WMV. And if your on a MAC then output your clip to a .MOV file.

9. Upload it! If you don't have server space then use http://Video.Google.com or http://Youtube.com. You can easily upload your video to these services. Not only will you have the code to embed the file to your website but you will also allow others to see your video and your product who haven't been to your site yet. It will be as easy as CUT and PASTE to an HTML page.

10. Promote your video clip. Include links to your clip in your weekly newsletters. Send your clip to your friends, family, and business associates. Let them see the work you've done and ask them to pass it on to other friends. Son you'll notice that you have a ton of visitors watching your video and more traffic to your website.

Network Marketing - Why is it so great?

If you've ever heard of Network Marketing, you've probably heard it said that it is essentially a people's business. Some have also labeled it a people's franchise because of the similarities between the business models of network marketing and franchising. Advocates of the industry name it as the ultimate people's business and say there is nothing quite like it. People that are in network marketing will immediately respond positively to this.

One of the unique characteristics of the network marketing type of business is that every individual distributor is in business for themselves but never by themselves. They will always be part of a larger organization and the compensation models are designed in such a way that every person can count on some form of support from their upline.

It is no secret that fortunes can be made in this type of business and many have done just that. Of course this is not the majority of network marketers, but every individual distributor does have the same chances. Success or failure in network marketing is not dictated by politics, race, age, background or gender, but always by results. In that respect it is probably also the fairest business model in the world.

For many people however the true value of their home based business is not directly in the financial return. The lessons a person can learn while building his or her own network marketing business are truly priceless. Many people are totally transformed through the personal growth they experience as a direct result of their challenges in their MLM businesses. It forced them to get out of their comfort zones, grow, and in many cases become a better person.

So what is so unique about network marketing in this respect? Doesn't every entrepreneur have to deal with challenges? The answer of course is: Yes, they do. And they also experience personal growth as a result from this. However there is a significant difference. Most entrepreneurs are self made and many of them learned their trade largely outside of formal education. Either they were taught by a family member, a mentor or perhaps they learned everything the hard way: by trial and error. Very rarely will you find an entrepreneur that has an extensive library of books and tapes on personal development. Most businesspeople don't attend seminars and motivational trainings. They think it's all a bunch of hype. While in some cases this can be true, there are many trainings and seminars that teach the principles of success better than any textbook found in business schools.

One of the great things about network marketing is that this type of education is built into the training systems of all good companies. There is no business on the face of the earth that places such a strong and direct emphasis on the importance of personal development as the network marketing industry. Many companies might argue that they spend a great deal of their budget on education; training employees and as such assisting them in personal development but in most cases what they are actually talking about is personnel development. Although the words are almost identical, their meanings are vastly different.

Network marketing is all about building people. It is probably the best school on the planet if you want to learn about what it takes to be successful in life and you don't need rich parents or some kind of scholarship to enroll.

Data Entry From Home For Money

We have all seen the ads. Type Data Entry for dollars, Typing Simple Data Entry from home, Data Entry Income and more. Can Data Entry from home really earn real cash?

If you are comfortable typing on a computer then Data Entry Jobs may be for you. There are misconceptions when doing data entry that you will be typing endlessly to earn nothing. The truth is data entry is an easy work at home job if you feel comfortable on the computer. If you can type at a good speed and be accurate this can be an easy source of income. Of course today with the tools available like spell check, grammar check etc, it makes it a lot easier. In fact it's possible to earn over $40 per hour doing data entry jobs on line.

Another misconception is that data entry jobs are scams. This is probably the "too good to be true" adverts with promises of overnight riches working from home. A few people will join a Data Entry program and think that the money will start flowing in. If it doesn't then they call the program a failure. Like most things in life, you won't get something for nothing. There are legitimate data entry work programs available. One simply needs to narrow down the field by choosing from the best programs available with a money back guarantee. When doing this it's a win - win situation. It's nice to know you have the protection if it's does not work out for you. It is not very expensive to get started in one of the Data Entry Programs so the risk / reward is very good in my opinion. So what do you have to do to get started? <

1. Review the available Home Based Data Entry Programs
2. Narrow down the choices to 1-3 programs
3. Find out which ones have a money back guarantee
4. Use your charge card if possible for further protection
5. Sign up & start making money!

It may be that it is simply not a good fit for you. Everyone has different skill sets, but you don't know if you don't try. Always remember that behind every successful person are a lot of small failures. You have to try to have a chance at success or failure.

There is enormous potential in the data entry arena. There are many companies worldwide that outsource data entry. Many people are making $1000 - $3000 a month additional income. In order to get to this level of income it is important that you understand the skills that you'll need and where to look for data entry programs. As I mentioned earlier, you need to research the Top Data Entry programs and don't be afraid to give yourself a chance. The fee's to get your Home Based Data Entry Business going is very low in my opinion.

Please feel free to visit my web page for Data Entry product reviews. If you decide to try one of our programs, please let me know your opinion of the whole process. Your opinion is important to me. I also have a FREE Email Newsletter series, which gives you the Top Rated Data Entry Programs.

Network Security - The Real Vulnerabilities

Scenario: You work in a corporate environment in which you are, at least partially, responsible for network security. You have implemented a firewall, virus and spyware protection, and your computers are all up to date with patches and security fixes. You sit there and think about the lovely job you have done to make sure that you will not be hacked.

You have done, what most people think, are the major steps towards a secure network. This is partially correct. What about the other factors?

Have you thought about a social engineering attack? What about the users who use your network on a daily basis? Are you prepared in dealing with attacks by these people?

Believe it or not, the weakest link in your security plan is the people who use your network. For the most part, users are uneducated on the procedures to identify and neutralize a social engineering attack. What's going to stop a user from finding a CD or DVD in the lunch room and taking it to their workstation and opening the files? This disk could contain a spreadsheet or word processor document that has a malicious macro embedded in it. The next thing you know, your network is compromised.

This problem exists particularly in an environment where a help desk staff reset passwords over the phone. There is nothing to stop a person intent on breaking into your network from calling the help desk, pretending to be an employee, and asking to have a password reset. Most organizations use a system to generate usernames, so it is not very difficult to figure them out.

Your organization should have strict policies in place to verify the identity of a user before a password reset can be done. One simple thing to do is to have the user go to the help desk in person. The other method, which works well if your offices are geographically far away, is to designate one contact in the office who can phone for a password reset. This way everyone who works on the help desk can recognize the voice of this person and know that he or she is who they say they are.

Why would an attacker go to your office or make a phone call to the help desk? Simple, it is usually the path of least resistance. There is no need to spend hours trying to break into an electronic system when the physical system is easier to exploit. The next time you see someone walk through the door behind you, and do not recognize them, stop and ask who they are and what they are there for. If you do this, and it happens to be someone who is not supposed to be there, most of the time he will get out as fast as possible. If the person is supposed to be there then he will most likely be able to produce the name of the person he is there to see.

I know you are saying that I am crazy, right? Well think of Kevin Mitnick. He is one of the most decorated hackers of all time. The US government thought he could whistle tones into a telephone and launch a nuclear attack. Most of his hacking was done through social engineering. Whether he did it through physical visits to offices or by making a phone call, he accomplished some of the greatest hacks to date. If you want to know more about him Google his name or read the two books he has written.

It's beyond me why people try and dismiss these types of attacks. I guess some network engineers are just too proud of their network to admit that they could be breached so easily. Or is it the fact that people don't feel they should be responsible for educating their employees? Most organizations don't give their IT departments the jurisdiction to promote physical security. This is usually a problem for the building manager or facilities management. None the less, if you can educate your employees the slightest bit; you may be able to prevent a network breach from a physical or social engineering attack.

How Do Wireless Networks Work?

Wireless networks work using radio waves instead of wires to transmit data between computers. That's the simple version. If you're curious to know what's going on in more detail, then it's all explained in this article.

Ones and Zeros.

I'm sure you know that computers transmit data digitally, using binary: ones and zeros. This is a way of communicating that translates very well to radio waves, since the computer can transmit ones and zeros as different kinds of beep. These beeps are so fast that they're outside a human's hearing range -- radio waves that you can't hear are, in fact, all around you all the time. That doesn't stop a computer from using them, though.

Morse Code.

The way it works is a lot like Morse code. You probably already know that Morse code is a way of representing the alphabet so that it can be transmitted over radio using a dot (short beep) and a dash (long dash). It was used manually for years, and became a great way of getting information from one place to another with the invention of the telegraph. More importantly for this example, though, it is a binary system, just like a computer's ones and zeros.

You might think of wireless networking, then, as being like Morse code for computers. You plug a combined radio receiver and transmitter in, and the computer is able to send out its equivalent of dots and dashes (bits, in computer-speak) to get your data from one place to another.

All About Frequencies.

You might wonder, though, how the computer could possibly transmit enough bits to send and receive data at the speed it does. After all, there must be a limit on how much can be sent in a second before it just becomes useless nonsense, right? Well, yes, but the key to wireless networking is that it gets around this problem.

First of all, wireless transmissions are sent at very high frequencies, meaning that more data can be sent per second. Most wireless connections use a frequency of 2.4 gigahertz (2.4 billion cycles per second) -- a similar frequency to mobile phones and microwave ovens. As you might know, though, a frequency this high means that the wavelength must be very short, which is why wireless networking only works over a limited area.

In addition, wireless networks make use of a technique known as 'frequency hopping'. They use dozens of frequencies in the range they are given, and constantly switch between them. This makes wireless networks more immune to interference from other radio signals than they would be if they only transmitted on one frequency.

Access Points.

The final step is when it comes to all the computers on a network sharing Internet access. This is done using a special piece of wireless equipment called an access point. Access points are more expensive than wireless cards for one computer, as they contain radios that are capable of talking to around 100 computers at the same time, and sharing out access to the Internet between them. Dedicated access points are only really essential for larger networks, though -- if you only have a few computers, it is possible to use one of them as the access point, or you could just get a wireless router.

They Understand Each Other.

That's all well and good, then, but how does wireless equipment made by entirely different companies manage to work together when this is all so complicated? Well, the answer is that there are standards that all wireless devices follow. These standards are technically called the 802.11 standards, and are set by the IEEE (Institute of Electrical and Electronics Engineers). It is thanks to people sticking to their standards that wireless networking is so easy and cheap to use today.

You Don't Need to Worry.

If all this talk of frequencies has you a little worried, you don't need to be -- wireless networking hardware and software handles all of this automatically, without you needing to do a thing. Don't think that you're going to have to tell one wireless device what frequency another is using, because it's just not going to happen, alright? Wireless networking, for all its complicated workings, is really far more simple to use than you'd ever expect.

The Simplest Way to Get Online Passive Income

Based on my research, this seems to be the basic principle that website owners have been following to get passive income online:

* Get many people to come to your website
* Get them to click on your Adsense links

Sounds simple enough. Get people into your website from Google search, then link out to an Adsense Ad. Search In – Adsense Out.

Practically applying it to get sufficient commendable income, however, can be quite a challenge.

The first problem is how to get many visitors to your website.

That's where Search Engine Optimization comes in. However, this is really easier said that done. It's a bit of an artwork. You basically have to read the mind of an Internet user. What keywords would he use? Why would he visit your website? Do you have the content go get people interested enough to get to your website?

Basically, your goal is visibility. You have to be seen. You can do this using SEO or using traditional brand-building methods. Tell your friends, family and colleagues. If they have websites, politely ask if you could link with each other.

For those lucky few that are already on top of the search engines, this is not a problem. Others (including myself) would have to work hard at it. Look at FilipinoLinks.com. It's been around for a very long time and has made quite a foundation. It would not be too difficult for its owners to tweak the website for SEO.

Experts have varied opinions on what to put in a website. Some say, put relevant important content – with around 500-1000 words on each of your website. Some say provide simple 300 word news posts.

Another option to get clicks would be to advertise online for keywords. Adwords is an example of a tool that can allow you to do this. There will be marketing expenses in this scenario. The goal here is to get more Adsense income than Adwords Expenses – which is really basic business sense. This is easier said than done, I tried it and got dismal results.

The next problem would be how to get visitors to click on Adsense links.

Well, the first thing that needs to be done is to get an Adsense account. It's pretty easy to setup. After that, you need to put the Adsense links on your website. There are people who say make it blend it when the rest of your pages. Here, on my website, you can see my Adsense Ads that seem to be part of the overall theme.

Other experts say the more noticeable the advertisements, the more they will be clicked. In this case, the Ads stand out prominently – with a different, and sometimes contrasting color scheme. One tip given was actually position the Google Ad right next to an image/picture. Viewers tend to click on picture links, so more income potential income there.
What does this all mean for a Filipino Entrepreneur?

In my point of view, it means opportunities. Although I have just started experimenting on all of this myself, there seems to be a real possibility of gaining a little revenue. For example, I started this website (last January) and have,in my first month I gained US$7 from Adsense. It's not much but consider this:

* My expenses so far have been the webhosting (US$4 monthly), and domain name (US$3 for one year – got it at a discount).
* If I continue getting US$7 a month, that would be, US$84 a year.
* My year's hosting would be US$48
* My theoretical income for one year would be US$33.

There are other costs, of course, from writing the content for this website – electricity, less time to do other things, etc… I didn't include it yet. If you had pre-existing content, this wouldn't matter to you. Just upload it and you should be ready.

For example, if you had a song lyrics database, you could find a pretty reliable web developer, have him upload your database, and include AdSense. Optimize it for search and you should soon get some revenue. It will probably not be big, but enough to get you interested.

I remember on my last test with the wordtracker application, "Pinoy Ako Lyrics" were some of the top keywords I found. People were actually looking for lyrics of Filipino songs. Since new songs come out every month, whoever gets the lyrics out soonest would be found earlier.

If you had a database of all Philippine Lotto Results ever since it began, you could probably have a statistics analyzer custom-made from your website. It could give suggested lotto numbers based on historical info. That would be something a lot of people would go to.

There are probably other more interesting opportunities for the web-savvy Pinoy entrepreneur. As long as you get people to your website, and get them to click on an advertisement, there will be revenue.

Category 6 Cable: A Category above the Rest!

Today's bandwidth expectations mean that Category 5 is strategically dead. The Category 5 Enhanced (5e) standards, which should have been ratified in August and may be finalized at November's committee meeting, specify new measurements that provide more margins for 100BaseTX and ATM-155 traffic. Critically, Category 5e standards make reliable Gigabit Ethernet connections possible. But many structured cabling suppliers argue that Category 5e is only an interim solution on the road to Category 6, which will support at least 200 MHz; in the interests of sufficient operating margin, the IEEE is requesting a 250-MHz Category 6 specification. Despite the fact that the Category 6 standards are only at draft stage, manufacturers are offering a host of products and claiming that these products comply with the draft proposals.
What is a category 6 cable? Out of the three cable categories (Cat-5, Cat-5e & Cat-6), Category 6 is the most advanced and provides the best performance. Just like Cat 5 and Cat 5e, Category 6 cable is typically made up of four twisted pairs of copper wire, but its capabilities far exceed those of other cable types because of one particular structural difference: a longitudinal separator. This separator isolates each of the four pairs of twisted wire from the others, which reduces crosstalk, allows for faster data transfer, and gives Category 6 cable twice the bandwidth of Cat 5! Cat 6 cable is ideal for supporting 10 Gigabit Ethernet, and is able to operate at up to 250 MHz. Since technology and standards are constantly evolving, Cat 6 is the wisest choice of cable when taking any possible future updates to your network into consideration. Not only is Category 6 cable future-safe, it is also backward-compatible with any previously-existing Cat 5 and Cat 5e cabling found in older installations.
Category 6, (ANSI/TIA/EIA-568-B.2-1) is a cable standard for Gigabit Ethernet and other network protocols that is backward compatible with the Category 5, category 5e and Category 3 cable standards. Cat-6 features more stringent specifications for crosstalk and system noise. The cable standard is suitable for 10BASE-T / 100BASE-TX and 1000BASE-T (Gigabit Ethernet) and is expected to suit the 10000BASE-T (10Gigabit Ethernet) standards. It provides performance of up to 250 MHz.
The cable contains four twisted copper wire pairs, just like earlier copper cable standards. Although Cat-6 is sometimes made with 23 gauge wire, this is not a requirement; the ANSI/TIA-568-B.2-1 specification states the cable may be made with 22 to 24 AWG gauge wire, so long as the cable meets the specified testing standards. When used as a patch cable, Cat-6 is normally terminated in 8P8C often incorrectly referred to as "RJ-45" electrical connectors. Some Cat-6 cables are too large and may be difficult to attach to 8P8C connectors without a special modular piece and are technically not standard compliant. If components of the various cable standards are intermixed, the performance of the signal path will be limited to that of the lowest category. As with all cables defined by TIA/EIA-568-B, the maximum allowed length of a Cat-6 horizontal cable is 90 meters (295 feet). A complete channel (horizontal cable plus cords on either end) is allowed to be up to 100 meters in length, depending upon the ratio of cord length: horizontal cable length.

The cable is terminated in either the T568A scheme or the T568B scheme. It doesn't make any difference which is used, as they are both straight through (pin 1 to 1, pin 2 to 2, etc). Mixed cable types should not be connected in serial, as the impedance per pair differs and would cause signal degradation. To connect two Ethernet units of the same type (PC to PC, or hub to hub, for example) a cross over cable should be used, though some modern hardware can use either type of cable automatically.
Return loss measures the ratio of reflected-to-transmitted signal strength and is the single most difficult test to repeat with consistent results; at Category 6 levels, the difference between a pass and a fail can be the amount of bend in a test cord. Return loss is also causing headaches for connector manufacturers, because the RJ-45 system isn't up to the job. The final stumbling block with Category 5e ratification concerns the RJ-45 hardware; Category 6 is committed to RJ-45 for backward compatibility, but the ISO's proposed Category 7 system will have a new and as-yet-unspecified connector to accompany its revised cabling. Today, the return loss problem explains why manufacturers of Category 6 hardware, which is supposed to be interoperable, claim Category 6 performance only if you use the manufacturers' matched parts throughout a channel link.
The Telecommunications Industry Association (TIA) is working to complete a new specification that will define enhanced performance standards for unshielded twisted pair cable systems. Draft specification ANSI/TIA/EIA-568-B.2-10 specifies cable systems, called "Augmented Category 6" or more frequently as "Category 6a", that operates at frequencies up to 500 MHz and will provide up to 10 Gbit/s bandwidth. The new specification has limits on alien crosstalk in cabling systems.
Augmented Category 6 specifies cable operating at minimum frequency of 500 MHz, for both shielded and unshielded. It can support future 10 Gb/s applications up to the maximum distance of 100 meters on a 4-connector channel.

TCP-IP architecture model

1. Network interface(Data link) layer
2. Network layer
3. Transport layer
4. Application layer


Network interface layer
The lowest layer of the TCP/IP model. Its task is to provide access to the transmission physical medium and it differs according to the implementation of the medium.

Network layer
The network layer provides network addressing, routing and datagram transmission. Used protocols that will be of interest further regarding DHCP are IP and ARP.

IP protocol
It is the basic protocol of the network layer and in general the internet as a whole. It sends datagrams, which are independent units that contain information about the destination, source and the sequence number of the datagram. The sequence number is used for message reconstruction, since the delivery order of the datagrams might not be the same as their order in the message and delivery reliability isn't guaranteed at all.
IP protocol versions:
" IP v4 - 32 bit addresses. Provides approximately 4 billion unique addresses which aren't sufficient at present times.
" IP v6 - 128 bit addresses. The transition to v6 will bring (is bringing) higher security, QoS, packet segmentation and many more IP addresses. (the transition from IP v4 to IP v6 must be supported by the system provider)


ARP protocol
The ARP abbreviation stands for Address Resolution Protocol. This protocol is used to find the physical address (MAC) based on a known IP address. If required ARP sends information concerning the wanted address to all the stations in the network - Broadcast. The stations consequently answer with a message containing their MAC. If the wanted device/station is outside the node/segment, the appropriate router will answer instead of it.

Transport layer
The transport layer is implemented only in terminal devices and it adjusts the behavior of the network according to the requirements of the device/application.



Application layer
The application layer is composed of programs that use net services to fulfill the needs of users. Examples of specific protocols are for instance FTP, DNS and DHCP.
Application protocols use TCP, UDP or both services at the same time. So called ports are used to differentiate between application protocols, they represent a type of label of the application. It is possible to change the ports in the settings of the service, but each service has a default port that isn't changed for most services and is used as an unwritten standard.

" FTP = 21
" DNS = 53
" DHCP = 67 + 68

Computer Networking Fundamentals

A computer network is a collection of two or more computers with communication between them through a medium. The communication medium can be through radio waves, wires, infrared, optical fibers etc.

Computer network is an integral part of our daily lives, with the most important reason being that of communication. The use of computer networking is to share resources like fax machines, printers, modems, files etc., and its other uses are database server, computer server, email, chat, internet etc. The computer to which the resources are attached is called the server and the other computers that access the resource are called clients. In peer-to-peer computer networks there are no servers.

The sharing of fax machines, printers, and modems amongst many computers and users reduce the operational cost. A database on a computer network is a very important application as it stores and runs many important data and jobs. Emails and chats can be used for instantaneous communication and sending of files on a computer network.

The computer networks are classified, depending upon the size, as Local Area Networks (LAN), Wide Area Networks (WAN), Metropolitan Area Networks (MAN) and Personal Area Networks (PAN). The topology (topology is the way the computer networks and network resources are connected) of the networking can be classified as Bus Network, Ring Network and Star Network.

The networking hardware basically consists of wiring, network cards and a hub. Computer network cards are required so that one computer can understand what the other computer is "talking". Network cards have a unique MAC address to identify computers on a computer network. Hubs connect all the computers in the network. Hubs can also be used to connect to other hubs to increase the size of the computer network. Two computers can be connected using Ethernet cards or phone lines or power lines for communication, with hardware kits available at roughly a cost of $100.

As the number of computers in an office or a home increases, so do the number of cables, so wireless networking is a viable solution. In wireless networking radio transreceivers or infrared signals are used to communicate between computers and devices. Examples of wireless networking include Wi-fi and Bluetooth technology, though there may be security issues involved in wireless networking. However there definitely is a stronger preference towards wireless networking nowadays among consumers.

Computer networks have added a new dimension to the 21st century. Today the cyber world is much faster and wider than the real world. This has all been made possible due to computer networks. Computer networks have revolutionized business, communication, travel, research, defense, society and almost all human endeavors. The evolution of computer networks has helped the technological revolution take a big leap forward.

Resource Directory Development-The Yellow Pages of the Internet

Directory development is a growing popular method for gaining quality content and traffic for a website. Resource directories consist of a number of links to other sites within a category of the directory-Just like the Yellow Pages organize businesses by category. Website owners who are considering using directories to promote their site should know why directories are important and what they do. And those who are considering their own directory should know about resource directory development.

Directories are very important for any website owner. When submitting to a directory, the URLs are typically human reviewed for quality assurance. By getting accepted it means your site meets the directories guidelines and is a quality site. Some directories are more difficult to get into like Yahoo! or DMOZ. Yahoo! charges $299 for a directory inclusion, while submissions to DMOZ are subject to an editors' approval.

Many websites seek out directories they can submit to. On a daily basis a website owner will seek out several directories and add their site. This increases their number of inbound links, and well as increasing their visibility on the internet.

Tips for Submitting to Directories
*Include the most important keywords in the title.

*Submit your homepage. Directories will typically not accept extensions. It is good if your URL has your keywords in it.

*Write a good description free of grammatical errors. It will save time to write two descriptions, one long and one short, for different directories.

Some directories focus on a particular niche, while others have categories for just about everything. An example of a targeted directory would be one that only accepts sites about search engine marketing or search engine optimization. Choosing a niche directory that relates to the keywords of the site will help bring more visibility to that particular directory as well as the links.

If developing a directory for your own site there are some important things to keep in mind. It must be search engine friendly so it may be indexed properly. Choose categories carefully so they are aimed at your market or the markets to which you wish to appeal. Also don't let categories go to deep. The more pages away from your homepage you get, the lower becomes the ranking of the directory pages. Make sure the directory is functional so other websites can easily add their URLs. An email notification is a good idea. An acceptance email will not only reassure the website owner but also help you to develop more relationships with other website owners.

Tips for Directory Development
*Keep listing results small, to about 20 a page. More than that can be overwhelming and confusing to users seeking out information.

*Maintain and update your directory frequently. Search engines like to see a site updated regularly, and maintaining the directory will assure that all the links are still functional and that all the URLs still exist.

*Incorporate the look of your website into the directory. This will help users to associate the directory with your site.

Always keep in mind that you want to represent the best of your site in any listing. So whether you are submitting to the best directories or creating your own directory make sure you are providing the most accurate information and the best possible representation of your site.

Linking Strategies for Newbies

One of the most crucial mistakes I made when I first started Internet Marketing was not completely understand the importance of proper back linking, anchor tags, keywords and the title tag. The most important things to search engines is providing relevancy to search results using keywords in the anchor tags and back links. Back links to your website has become one of the most or if not important aspects to better Search Engine Result Positioning (SERP) using your keywords in your anchor tags.

One of the most common mistakes that I personally made with my website was in the title was:

Title: Succeed Online with ES-Solution

The problem with that title was; What does that have to do with my website and keywords? Search Engines base a lot of importance on the keywords and the anchor tag contained in the back link. Additionally, I submitted my website to many directories and search engines using that title. What I am telling the search engines? That my most important keyword or keyword phrase is "Succeed Online with ES-Solution." How many possible searchs do you believe would have that exact phrase or keywords? Zero.

My rankings for my keyword phrase "Internet Marketing eBooks" were even more horrible!

Steps to avoiding this same mistake:

Step 1: Never using a descriptive title

Step 2: Choose the most relevant Keywords for your Title

Step 3: Create back links using the appropriate anchor tag.

My actions:

1. I changed my title to "Internet Marketing eBooks". Another important idea behind your title and keywords is that the search engines will shift around your keywords to make more phrases. I only have 3 Keywords but using different combination, I have 3 good keyword pharses:

(1) Internet Marketing eBooks
(2) Marketing eBooks
(3) Internet Marketing

2. And I began re-submiting my website to directories and search engines with the proper title (anchor tag): "Internet Marketing eBooks"

My results:

(1) I have several back links with the anchor text "Internet Marketing eBooks", but unfortunately I still have some of the old back links with the anchor text "Succeed on with ES-Solution" dropping my overall relevancy to 54% when it should be 100%.

(2) I have managed to achieve the number one ranking as of 6 December 2005 for the keyword phrase "Internet Marketing eBooks" in MSN and the number two ranking in Yahoo.

Tips for Better Web Design

For better websites you have to build sites which are user-friendly AND optimized for search engines.

Here are 10 strategies for better webdesign:

1. Use valid HTML/CSS code. Searchengines and users hate wbesites which cannot be read correctly

2. Try to find out the most relevant keywords of your clients. Sort them by relevancy and list the first 12-15 keywords

3. Provide useful and structured content which referes to the keywords

4. Set keywords in bold within the text. Use keywords within the title tag.

5. Use h1-headlines for the most important keywords

6. Use alt-tags for images

7- Design. Try to create an unique and attractive design. High-quality images will impress your visitors. Seach for nice images in the web but do not copy them without permission!

8. Submit your website to the most important search-egnines like google, yahoo ...

9. Try to get new backlinks every weekSearchengines will love that. Be sure not to get bad neighbourhood. Only quality websites should link to you. Directoy listings will provide you with good links when they have a pagerank of 2 or higher.

10. Keep your website actual. A news section will provide visitors and searchengine with new content.

If you have not the time or ability to design a website contact an agency with long-termed experience in webdesigning and seo. Before placiong an order you should check the references. There should be at least 20 web projects from different customers.

Search Engine Marketing - The Full Package

After conducting extensive research I have come to the conclusion that there is a great deal of misunderstanding surrounding the subject of Search Engine Marketing. The greatest misunderstanding is in confusing the terms Search Engine Marketing (SEM) and Search Engine Optimisation (SEO).

One would think that those individuals claiming to be SEO experts should be knowledgeable about the subject and recognize the clear distinction. Apparently this is not the case; the internet is full of misguided information, from so called experts. Proving, I suppose that the industry is liberally spattered with cowboys.

To start, let us first define the term "Search Engine Optimisation" (henceforth referred to as SEO).


SEO

SEO is the process of manipulating the structure and content of a website in such a way that it will perform better in the search engine's organic listings. The techniques involved can be sub-structured into several areas of activity, as detailed below.

1) Page readiness – Search engines expect to crawl clean HTML code. Every page of a website should be validated to eliminate errors and sloppy coding.

2) Site readiness – Search engine web bots follow the links on your web pages and thereby find new pages to index. If a web bot meets a broken link it cannot continue spidering your site. Make sure you have no broken links. Also, provide a site map. A tool for creating site maps is available at my website, www.pro-seo.co.uk.

3) Keyword selection – It is vitally important to select the right keywords for which a particular page is to be optimized. The most obvious keywords are not always the best choice, and are often mega-competitive. Choose wisely.

4) Site structure – Your website should be structured in such a way that each page can be optimized for a maximum of two keywords. Do not try to optimize for a lot of keywords on one page. Remember, you have to write for your users. Writing copy is a balancing act that keeps both users and search engines happy, and is better achieved on a well structured site.<

5) Copy writing – the visible text on your web pages should be structured to include the two most important keywords for that page's content. Get the keywords into headers. Work the keywords into paragraph text, having your keywords appear near the beginning, near the middle, and near the end. Make some keywords bold, some italic and some underlined.

6) HTML tags – The most important of these is the Title tag. Get both keywords for that page into the Title tag, without repetition. For example, if your main key phrase is "diet plans", and your second phrase is "diet supplements", the Title tag should read "diet plans and supplements". Do not repeat the word diet, to search engines it may look like spamming. If your main concern is to improve your Google ranking, you may have overlooked the Meta keywords and Meta description tags, don't, there are more search engines than Google and they can all bring traffic. Also, get the keywords into H1 tags, H2 tags, alt attributes, and very important, your link text.

And after doing all that for every page in your website you may be asking: so where does SEM come in?


SEM

SEM includes SEO plus all the other things you can do to boost your visibility in the search engines and increase targeted visitors to your website. A condensed list may be as follows:

1) SEO (see above).
2) A link building strategy
3) Pay per click (PPC) campaigns.
4) Banner exchanges.
5) Press releases.
6) And any other activity that will get your website noticed.

SEM then, is the full package. Whereas SEO techniques are a vital, but not the only, component of that package.

The Truth about Search Engine Optimization

While the basics of Search Engine Optimization or SEO are pretty much textbook, it isn't the textbooks that you're competing with, it's the competition ... who within the most competative markets make it almost impossible to get to that search engine position of being number one. Discovering the Truth about Search Engine Optimization will require an analysis of every factor of optimization.

Professional SEO

Profession Search Engine Optimization (SEO) is more than simply understanding the goal of a website. The real SEO Professional, or real 'Search Engine Optimizer', will do extensive query-based keyword research because they know professional optimization needs a strong keyword foundation.

SEO professionals ask the all important question ... Who is the "target audience" or the "target market" ... and then, they work to create a website that brings their content to that audience through the search engines.

Search Engine Optimization (SEO) involves:

-Optimizing every page's page titles, meta tags, attributes, anchor text and more. - Theming of the primary domain, sub-domains and supporting web properties (such as blogs, forums and companion websites). - Content is king ... and paramount to good optimization.

- Search engine friendly GUI navigation (internal linking strategy). - A must have 'inbound link' building strategy (external links coming in).

The professional SEO (search engine optimization) knows that if you want to be found in the top of the search results for a competitive keyword term, you have to cover all your search engine optimization basics and more. That means both, exceptional website on-page and external off-page SEO, as well as a fully comprehensive link strategy.

Professional SEO Company

Any Professional SEO worth hiring understands that effective SEO (search engine optimization) constant continuing education because the search engine algorithms and the rules search engines use to position a web page within the search engine results page (serp) are always changing. The search engine most challenging to the SEO professional is Google. Here's Google's tips on things to look for in an SEO company: <

- Be wary of SEO firms that send you email out of the blue. - No one can guarantee a #1 ranking on Google. - Be careful if a company is secretive or won't clearly explain what they intend to do. - You should never have to link to an SEO. - Some SEOs may try to sell you the ability to type keywords directly into the browser address bar. - Choose wisely. - Be sure to understand where the money goes. - Talk to many SEOs, and ask other SEOs if they would recommend the firm you're considering. - Make sure you're protected legally.

- Professional SEO Strategy and Conversion

The truly Professional SEO and Search Engine Optimization Company understands that there are other considerations to be kept in mind.

For example, a website must not only be optimized for search engine spider algorithms, but it also has to remain optimized for the visitor as well. Ranking number one in all the major search engines is what gets the visitors to your website, but then the website must convert those visitors into actual sales.

Professional SEO is like Royalty

If content is king, then website design is queen. The combination of the two, if done correctly, will produce results for both your search engine rankings and your revenue. While keyword location, weight (absolute and relative), density, proximity, frequency, keyword targeting ... is a important part of the puzzle, how the code for the website is created and the linking strategies are equally considered royalty in the world of the professional optimizer. The knowledge of how best to accomplish that is always changing and that's why a real SEO professional who is on top of the trends, can be worth gold to the success of your business.

Let's Go Dancing With Google

A 'Page Rank' is a number Google gives to a web page that represents how important Google thinks the page is on the web. When one page links to another, Google considers it to be effectively casting a vote for the other page. The more 'votes' there are for a page across the whole web, the more important that page must be. But that's quite an assumption, isn't it? The importance of the page that is casting the vote determines how important the vote itself really is, meaning in Google calculations a page's importance comes from the votes cast for it. These votes are then taken into account when the page is ranked.

As a general rule of thumb, Google Page Ranks along with Alexa ratings are the best indicators of how well your SEO work has been going. Granted, the ranking that you appear in on the results for your most important key words is the real indicator, but a strong Google Page Rank will help to boost this position substantially. The more links that you have pointing at your site, the better off you are. That's a basic rule that will apply throughout your SEO operations.

These sorts of separations are interesting and can contribute to a great deal of change and motion in page ranks. The most important thing to keep in mind is that eventually Google will get you into your proper place. Generally, if you behave, you will not be thrown down for long by the odd activity that can occur when Google is in the process of updating its index for your server (or for the servers of your favorite link partners.

The best way to increase your page rank is to contact people with relevant and complementary content (that is, content that does not compete with your own but that enhances it). These links are most likely to last and they will not only increase your Google Page Rank, but they will also provide relevant hits via the links themselves.

How is PageRank Calculated? Google calculates the PageRank PR of all pages it indexes, taking into account all the links to and from each site. When a page 'votes' for other pages by linking to them, it shares out some of its PageRank value amongst these pages. This algorithm means that a link to your site from a page with PR4 (i.e. a Page Rank of 4) and five outbound links would be worth more than a link from a page with PR8 and a hundred outbound links. It's not just the Page Rank of the page that's important, but also the number of links it has.

You see, the 'time-to-live' for www.google.com is only five minutes – that means that Google's IP address can change every five minutes. This allows them to switch between their datacenters regularly, spreading the search load between them intelligently and routing around any damage. If you constantly entered the same datacenter with every search that you placed it would almost certainly fry within twenty four hours. Considering the number of users on Google each and every day, it is surprising that ten thousand servers is enough. A server can only handle so much traffic in a day and Google insures that it can hold more than any other service on the internet.

The datacenters updating their indexes at different times causes Google to do its dance. Unless you're looking for your website's ranking, you'd never notice this as your site is normally available at all times. The unfortunate bit is that often times you will lose your page ranking for a short period of time or your site will seem to have a lower number of pages indexed by Google. If you insure that you have several hundred pages available on Google at all times you will most likely be able to provide all of your content at all times either directly or indirectly.

Search Engine Optimization - another perspective

The best source of qualified, targeted traffic is search engine traffic. But millions are still unaware of this fact. The most baffling part is even people involved in an online business are unknown to this fact. Some would say, there would be no SEO companies if most knew it. That's a truth too.

Where does a website go wrong in being search engine friendly ? The answer to this is that it goes wrong as soon as it is started by a web designer. The lack of knowledge or complete illiteracy of SEO on the part of most web designers is the key problem. The second step where the website owners go wrong is the choice of an experienced and skillful seo expert. Tracking down someone good is not that difficult. The key to finding someone with reasonable skill is clear communication. When you interact with someone, you will find out the expertise level, the experience, search engine parameters and algorithm knowledge and also some references. These should be enough to verify YOUR seo expert. A couple of minor but sometimes reflective aspects are – mode of payments and his own website rankings. While varied mode of payments reflect an established company or individual, his own website ranking should provide a lot of insight in to his seo skills.

Search engine optimization at the inception of the website or designing of the website is the best way to go about. There are a lot of optimization companies which offer web designing and development. A lot of people actually opt to get a site designed by a seo company in order to make it search engine friendly right from the start. Why not all ?

Web Designing With Search Engine Optimization In Mind

Is submitting to search engines an exact science? Well yes and no. Different search Engines use different techniques to rank web pages, so depending on which search engine you are trying to target, the result will and usually vary. There are millions upon millions of web pages out there, all competing for the prestigious top search engine rankings. Getting your site to the top of the pile can be a long and frustrating battle.

The major players in the search engine world, like Google, Yahoo, Alta-vista and Lycos, all have their own systems for indexing and ranking, so what might be great for one of them, may not be so great for another. As there are millions of web pages competing for the top rankings, there are also lots of companies out there promising to make your site achieve top spot. Lets just stop and think for a minute. As with all business's in life, you will have your reputable ones, and then you will have the opposite. Can they really achieve what they say they can? We are not doubting that there are a lot of professional companies out there who could do such that, but if you do choose to go down that road, we think you should do your research and choose carefully. There are lot of companies offering to submit web designs to thousands of search engines, but realistically, it is the major search engines you should be interested in.

So how can you get your web site in the higher rankings of the major search engines? That is the million dollar question that everyone wants to know and would like to be done yesterday. The answer is not that easy, but then again it is not impossible.

First of all, consider the field your site is competing in. Obviously the first thing you should be looking at are the sites which are ranked highly. What are they doing that you are not? Take a look at their web site. Are they graphically intense. Do they use frames and so on and so on. Viewing other sites which are top of the pile for your chosen subject will give you an indication of how the search engine indexes and ranks and what criteria it uses.

Now, lets take a look at your site. Keep in the back of your mind what you have learnt from looking at other web designs. How does your compare?

Content within your web design. Has your site sufficient content? Search engines love content. This might be hard to achieve if your web site is just a few pages and is of brochure style. Is the content on your site relevant to the overall criteria of your site?
Inbound and outbound links in your web design structure

Do you have links on your site and do other sites link to yours? Certainly Google will look at this when ranking your site. Google uses a page ranking algorithm and judges the importance of your site with the amount of inbound and outbound links. If you do not have any links, or very little, you will not achieve a high page ranking score, thus affecting your overall ranking.
Graphically intense web design?

Take a look at how you are using graphics on your site. A graphically intense web site results in longer download times and bandwidth consumption. Another downside to using graphics, especially for buttons that link to your pages and other sites, is that search engines don't really see them. If you are going to use graphics for buttons and links, try and make sure that you use text links somewhere on your pages. That way, the search engine spiders or robots will be able to follow your sites link structure. Another good practise to adopt is to always use the alt tag for your images.<

Web designing using frames

Try and avoid frames if you can as search engines do have trouble with framed pages. In our opinion, unless you are really sure of what you are doing, leave frames alone and look for an alternative way of designing web pages for your site.

Utilising meta tags in your web design

Although strictly speaking it is not a meta tag, it is certainly the most important part of your web page. The Title! Having a well written and descriptive title is crucial to search engine optimisation. Google displays a maximum of 66 characters from the Title in their search results. Try and write a title that will catch the eye of the surfer, whilst utilising keywords.

Meta keywords are used by search engine spiders or robots to index your page, so think about the audience you are trying to target. Think of words you would enter into search engines to find a site similar to the yours. Think of other combinations of words. Are you targeting the specific area in which you live? If so, make sure you put your location into the meta keywords. Have a look at the example below:

In our example, this is something which could relate to our site, so be creative and think about keywords that could tell the search engines what your site is about. Do not repeat the same words though and most importantly, ensure that these words you use as keywords, actually appear in the main body of your content. Do not put words that are not in your page content!

The meta description tag is also very important and is used by search engines to inform users what your site is all about. For example:

The text within the meta tag description will be displayed under the title in the search engine ranking, so it is important to be descriptive. We recommend that you use a maximum of 155 characters for the description of your page. A well written description is certainly 100% better than just keyword stuffing.

Although this article is not an exhaustive explanation to search engine submission and search engine optimisation, hopefully you will understand a little more of the complexities of search engines. It is no easy fête to get you web design to the top of the pile, but it is achievable. We will let you know when we achieve it for ours

Build Your Website to Be Seen

When you are building links to increase your website popularity, whom do you link to? The question of where to link to increase ranking can be confusing. Logical thinking is needed to achieve link popularity in a natural way. Yes, indeed, Google page rank should come first and foremost. Page rank is part of the algorithm of Google's ranking in the search engine results. Other search engines use link popularity in their algorithm to evaluate your website as well. But page rank is only one of the 100 plus criteria Google uses to evaluate your web pages. Use the idea of page rank as a "tool" to help make decisions, there's no need to live and die by the results. Link popularity itself is merely one-way to improve your ranking.

In fact, there is a general fear of reciprocal linking to websites who inadvertently link to a "bad neighborhood" with penalties or page rank zero, passing on problems to you. Use your common sense. Is this a website you would want to visit or your visitors would want to visit? If the answer is no or you can't tell what the subject of the site is, make a note of it and keep looking. A website full of links with little content doesn't "make sense" because what benefit is it to you or your visitors? Of course you are going to link to your partners in business or maybe the small website that is doing a bang up job of selling widgets and providing widget information.
The idea of acquiring link popularity by linking back and forth to other sites to boost your popularity artificially is a popular method. But is it of value to your website? Ask yourself: Would you link to this site if link popularity in the search engines didn't matter? Would your visitor care about this link or find it helpful? Does the website have good content? Is this an opportunity for you to publicize your website by being listed there? Will this link cause you to spend a great deal of time worrying about it?

Is the link "just a link" or do you want a link from any site whose visitors care about what you have to say

It makes sense to list your website in the search engines and directories. In fact, one-way linking, such as listing your site in directories, is a good way to improve your link popularity naturally. Well, you say to yourself, of course I've done that. Besides the major directories, what else is out there? You'd be surprised at the amount of good secondary and specialty directories that drive traffic. Some even specialize in a topic - maybe your topic. If you have a product to sell, look at who your competitor is linking to. Search for directories and business sites on your topic. Look for websites that talk about the widgets you sell and see if they accept submissions to their directory listings in the category for widgets. Do they accept original articles, product reviews, press releases or white papers about widgets? If so, submit your topical articles and watch your link popularity rise naturally. With your good content on other websites as well as archived on your own website, there you have it, links pointing back to your website.

Finally, enhance content stick-ness and optimize your web pages using proper keywords in your site to develop your website so once your visitors arrive, they will want to stay. The World Wide Web uses linking to connect us all. By using hard work to create a quality website and common sense when linking you can stop worrying and start succeeding in internet marketing attempt.

Building Good Websites

You buy a domain name, get your website up and running.So what now? Well you could just sit back and do nothing. Or you could start to market your website and get the word around about your new website and what you offer. So were to start and what to do and not to do when you start to market your site.

Link DirectorysWe will start by submitting your website to link directorys. Find as many free link directorys and you can not one or two but hundreds,Submit your website to all of them remember to add your keywords in the title and description of the submission info.Directorys are a great sorce of backlinks and traffic you can start by submitting your website to our very-own Directory this will get you started in your directory submissions.

Articles are allso a great way to get your site noticed,Write a detailed article about your site and what you offer place your keywords in the article and a link to your site,Now you can submit your site to some free blogs or paid blogs,Choose blogs with high Pagerank even if you have to pay as the high Pagerank means that the blog owners have a large number of backlink to there site and thus will have good traffic,Make your articke long and dont insert to many links as most Blog owners limit the ammount of links in each submited article.

Forums can bring visitors to your website,Join a few good forums place your link in your profile signiture and post in the forums,do not spam the forums as that will only get you banned. Search Eingines visit forums more than the average website and more frequently so your site will get indexed and gain link with your signiture if you use the forum correctly and follow there rules.
Exchange links with other websites.Relivant Links are the best links this means try to exchange links with websites simaler to yours,Use keywords in you exchange This is called anchor text(Example) if your selling A certain product on your website lets say (remote control cars) In your link exchange use that keyword but remember to change your keyword frequently when you exchange links if you keep using the same anchor text in links google will look at this as spam so change your anchor text after around ten links,then use a different keyword,You can allways go back to the same keyword in your anchor text at a later time as google will not class this as spam.

Some so called seo experts will tell you not to link to irelivent websites,This is not true A link is a link at the end of the day but relivent links will have more waight in seo than irelivent links and put your site up the ranks faster,However irelivent link will not hurt your site in the slightest,We all know that they will not get you up the ranks faster but they may bring traffic to your website and traffic means sales we wont get anywere without traffic,So dont be put of if the link is not relivent to your website.

Search Engine SubmissionIf you have done all the above then there is no need to submit your new website to the top search engines like google,aol,msn.However there are thousands of other search engines that dont visit these sites on a regular basis.So how do we find these other search engines.this is were we call in some help find a good Search engine submission service website as these sites will have all the other little search engines in there database so they will submit your website for you,When i say little that dosent mean that this will not be in your best intrest as it will,All the smaller search engines will bring you a great number of traffic.To date we have over one million search engines in our datsbase and will submit your website to them all.

Dont dont,Spam your keywords in one go change frequently

dont,Spam forums

dont,Submit your website to search engines to constantly let them find you and use a good service once every six months to submit to all the ones you cant find

Dont Be scared to exchange links with irelivent websites

Follow my tips And enjoy wour website

Never Underestimate The Power Of The Forum

If your traffic exchange has a forum, get comfortable using the exchange and then, join it! Forum posts are a way to connect with other marketers and just as in offline business, networking is what online marketing is all about. When people get to know you, they trust you and this may spark them to buy your product or join the program you're promoting. And, it's always a great way to make new friends.

The first thing you must do after joining a forum is to introduce yourself to the other members of the group. Usually, this will include information about the area where you live, what your interests are, and a blurb about being happy to be in the forum. Keep it simple and allow veteran members to welcome you. Then, respond to their comments or questions. It's a great way to get your feet wet and to satisfy the "getting to know you" requirement of most forums.

Then, just read posts for a while. Old-timers in a forum, those who have been members a while, can often be great sources of information. You can learn a great deal just by reading posts, especially if the forum is very active. Take advantage of the free tutoring. It's worth its weight in platinum.

Another advantage of posting to a forum is that you are usually able to use a signature file, meaning a link to a program or product you're promoting underneath your signature. This is a great way to advertise! Your link attaches to every post you make or will ever make and it will add up to a lot of free advertising over time. Just be sure to follow the rules about posting sig lines. Some forums allow several, while others may allow none at all, and the last thing you want to be is a forum rule breaker. The members will never let you forget, if you do it consistently over time.

Don't become a forum lizard, either. Posts that have no substance are generally frowned upon. These are the "Yahoo!" posts or the "Sure, I agree," posts with no relevant comments to legitimize them. Don't spend all your time in forums, either. Find a thread or two that interest you and post something important to those. Reading every post by every member can take up most of your day in large forums, if you allow it. Just be involved enough to become known as someone whose point of view holds interest by providing food for thought, interesting URLs on a topic, or especially humor, if you're able to write funny things without being corny. Forum members won't mind if you post once or fifteen times, if what you have to say resonates.

Traffic exchanges have many features, and you should explore all of them. If the exchange has a forum, get in there and make some posts, even if it's only to respond to what others have posted. First, read the terms and conditions of the forum and read some posts before you go barging into someone else's living room. Get a feel for the tone of its posters. And never post ads, unless the forum has a specific board for doing so. That's a big no-no and will get you into trouble. But don't be shy. People in forums are generally nice and very helpful, and networking is what n-e-t-w-o-r-k marketing is all about!

Professional Traffic Building Tips

Let's face it; the Internet is cluttered with all sorts of guides about increasing traffic to your web site. Unfortunately, most of these guides are outdated or incomplete. In fact, many of the techniques being touted in them will get you in serious trouble. Wouldn't you like to build up quality traffic that will stand the test of time? The key phrase is "test of time". You don't want to be a flash in the pan.

FIRST THINGS FIRST

Before you rush out to tell the world that your brand new web site is open for business, set it up properly. Do not even start to think about traffic if your web site still has broken links, empty content, and other unfinished business. While patience can be a hard thing to control, having some will pay off later. Once your web site is completely operational from top to bottom, you are ready to flood it with traffic.

SEARCH ENGINES

While there are many web sites out there which claim to be search engines, you only need to be concerned with a few of the major ones like Google, MSN, etc. You do not need to submit your web site to these engines-they will find you on their own once your web site is being linked from other web sites. Never pay for a service or software that does this function because it will be a complete waste of money. Anyone who tells you otherwise is either trying to sell you a product or lacks real experience on the matter. The goal is to get your web site linked on other related web sites, which will cause the search engines to index your web site and visit somewhat often to look for changes.

DIRECTORIES

Your first step to building a solid traffic foundation is to submit your site to good directories. Doing so will increase your incoming links, page rank and traffic. Many directories charge a fee for a listing-most are one-time fees. Following is a breakdown of some of the more important directories to get listed in.

The ODP (Dmoz.org)
Submission to this directory is free and it is one of the best to be listed in. It is extremely important that you read their guidelines. All submissions are reviewed by an editor and the approval process can take weeks to months. Many web site owners have waited a long time before having their web site added. It is worth the wait.

Yahoo.com
Adding your web site to this very popular directory will cost $299 annually. Because of the price, you will want to think about this one. Experiences with Yahoo listings are on both sides of the aisle. The best thing to do is see where your web site will most likely be listed and evaluate the conditions for that section.

sbd.Bcentral.com
This is Microsoft's business directory and it will be a solid listing for you. The current listing fee is $50, which includes the use of their web site tuning service. This service will evaluate your pages and let you know if the page is ready to submit or contains errors such as under-optimization and spam alerts. It can help you optimize your pages for the keyword phrases you are interested in.

SevenSeek.com
This directory has a great page rank and many back links. As will all directory submissions, pay attention to the guidelines. The fee for submission is $40. Seven Seek is a general directory so just about any web site will fit here.

GoGuides.org
Go Guides is another great directory to get your web site into. Their web site is crawled by all the bots daily, which is a great plus. Submission is $40 for this general directory.

Wowdirectory.com
Wow Directory is a large general themed directory. Web site submissions are free but approval can take some time. They offer an express submit for $20 that will ensure your web site is listed within 24 hours.

There are many more directories out there but these are some solid ones to get into first. In time, your web site will begin to appear in the major search engines. Most directories that charge for submission have adopted the policy started by Yahoo where the fee is for "review" only. It is absolutely vital that you read over all the guidelines to be certain that your web site will be accepted.

ARTICLES

A great way to generate traffic and back links to your web site is by writing articles. Here is the general process of how it works:

1. You craft a great article.
2. You submit that article to web sites geared towards web site owners needing content.
3. Owners grab your article, which contains a link to your web site, and use it on their web site.

As you can see, the process is very simple. When other web site owners place your article on their web site, you will be generating incoming links all over the Internet with no work at all. This will not only lead to possible traffic but help to establish the value of your web site to the search engines-so better rankings.

It is very important that your article is written well. If not, quality web site owners are much less likely to use your article and it makes you look bad. Most web site owners skip this important step in traffic building because they can not craft effective articles. If this is you, do something about it-visit Jason A. Martin right now and click on the "Articles for your web site" link. For a small fee, articles can be generated for you-and you retain full rights. Once received, simply slap your name on it and submit to places like ContentTycoon.com, Ezinearticles.com, goarticles.com, etc.

This is perhaps one of the most important steps of all and after your article is written, it takes no work. The results can be extremely fast. Many articles out there are not crafted well so it is important to not formulate your writing style and perception blindly on the work of others. While many web sites that offer articles claim to "edit" them, it is more of a casual edit.

TEXT LINKS

The goal here is to increase the number of links from related web sites. For example, if your web site is about hot dogs, you will want to obtain links from web sites that are about such topics as: hot dogs, eating, hot dog buns, hot dog toppings, hot dog contests, etc. Obtaining a link from Joe's Engine Parts will not help much and may actually hurt in regards to search engine rankings.

After thinking up words and phrases that are related to your main topic, visit your favorite search engine and search for those items. Visit the web sites that come up and try to get your link on them. Some might exchange a link with you, some might offer a link on their web site in exchange for payment, and some might simply say no. Keep at it.

IN THE END

By completing these tasks, your web site will have established a solid foundation that will withstand changes the future holds. I invite you to read about ways to promote your web site, improve ad copy, and much more by visiting InternetBusinessEntrepreneur.com. Remember to always keep a sense of pride about your web site. Resist the temptations to do actions which will hurt your web site and build it with the future in mind.

The Top Five Ways You Can Generate Low Cost Website Traffic

There is one hard and fast rule in generating income for your website: You need a steady flow of website traffic. If no one goes to your site, it hardly has a chance of generating any income. Many sites have tried and failed in doing so, and this results in the sites demise. It takes money to maintain an income generating site; it also takes money to make money.

BUT, it doesn't take a whole bundle of cash to generate website traffic for your site.

Ever wonder how does big hit sites drive traffic top their site? Most of them are spending tons of money to drive the traffic to their sites, investing in many advertising campaigns and different forms of marketing schemes and gimmicks. This is all worthwhile because, well, they are what they are now, high earning, big hitting websites.

You can't do this if you don't have their resources. There are many ways to generate low cost website traffic without having to spend what you don't have or can't afford. Many people have banked on high cost methods and have ended up losing their shirt over it.

Here I present to you the top five ways to generate low cost website traffic that could help your site a whole lot. Even if you only get a small percentage of successful visitors in to client ratio it still works especially if you get a high number of website traffic.

Exchange Links
This is a sure and proven method. Rarely would you see a site where there is no link to another site. Many webmasters are willing to exchange links with one another so that they could produce more public awareness about their sites. You'll soon see and feel the sudden upsurge of the traffic coming in to your site from other sites.

A major prerequisite in exchanging links with other sites is having the same niche or content as the other site. They should share a common subject so that there is continuity in the providing of service and information to what interests your target traffic.

Exchanging links also boosts your chances of getting a high ranking in search engine results. It is common knowledge that search engines rank high sites that have inbound and outbound theme-related links. With a good ranking position in the search engines, you will generate more traffic to your website without the high costs.

Traffic Exchange
This is like exchanging links but on a different higher level. This may cost a bit more than exchanging or trading links but could be made cheaper because you get to earn credits. You can use those credits when viewing others traffic, while you earn credits when someone views yours.

Traffic exchange services are the viewing of another's site or page. This is done vice versa where a site can use your sites contents and so can you to his or her site. You both benefit from each others efforts to generate traffic. The other sites visitors can go to your pages and know more about your site as well as theirs. Once again the public awareness of your sites existence is boosted.

Write and Submit Articles
There are many e-zines and online encyclopedias in the internet which provides free space for articles to be submitted. If you want to save costs, you can write the articles yourself. There are many freelance writers who are willing to write for you for a small fee, but to save money, it is wise to write those articles yourself.

Write articles that are themed along with the niche content of your site. Write something about which you have some expertise on so that when they read it, they can feel your knowledge about the subject and will be eager to go to your site. Write articles that produce tips and guidelines to the subject or niche your site has.

Include a resource box at the end of your article that can link them back to your site. Write a little about yourself and your site. If you provide a light, information-laden and interesting article, they will go to your site for more.

Create a Newsletter.
This may sound like hard work because of all the articles you may need to use to build a newsletter but on the contrary, this is not so. There are many writers and sites that are willing to provide free articles as long as they can get their name in on your newsletter. This will also provide free advertising for them as well.

As your newsletter gets passed around, you can widen your public awareness and build an opt-in list that can regularly visit your site.

Join Online Communities and Forums
This only requires your time and nothing else. You can share your knowledge and expertise with many online communities as well as your website. You can get free advertising when you go to forums that have the same subject or niche as your site.

Share your two cents and let them see how knowledgeable you are with the subject. As you build your reputation, you also build the reputation of your site, making it a reputable and honest business that could be frequented and trusted by many people.

4 Cheaper Ways to Get Visitors to Your Website

This introduction to getting more traffic to your website without spending a lot of money is what any business on the internet strives towards and we will cover the basics, which will be followed by a more focused look at other ways to get traffic to your site in subsequent articles.

Anonymous to many there are a few ways of attracting visitors to your site that do not require risking a lot of cash. But consider the fact it's not that simple and takes more work on your part.
So, if you prefer to work to get traffic to your website, instead of paying for it, then here are a few simple ways to accomplish that:

1. Submit to article directories is perhaps one of the most valuable ways of driving traffic to your website. By writing and submitting articles with a theme associated to your website, you are almost guaranteed of getting traffic to your website for an extended period of time. As long as your articles stays in the directories that you suggest to, people can find it and the odds of receiving traffic to your website is substantial. Some of the submission sites where you can submit to are goarticles.com, ezinearticles.com, dime.com, articlecity.com and Marketingtooltime.com.

2. Search Engine Optimization (SEO) is a procedure that you apply on your web site pages to rank higher in the search engines. Search engine optimization is not hard to learn and there are several software applications that do a good job of SEO.
Search engines first look at your meta tags to determine what your site is about. Here are a few key factors when preparing meta tags:

As you continue to read this article, pay special attention to how parts 1 and 2 relate to one another.

a) Your domain name should have your keyword in it.

b) Title tag for each page of your site should include your keyword

c) Your keyword should be on the first paragraph of your page.

d) The image alt tags should include your keyword.

e) The directory and file names of each page of your site should also have your keyword.

3.Create a blog that links back to your website.
Blog Posts at Blogger.com are readily indexed by Google and other search engines. By updating your blog you are feeding the search engines. and each time you put new content out, the search engines will spot it and th spiders will come.
Putting your keywords in the content of your pages will help you rank higher in the search engines.
By placing a link in your blog back to your site the search engines will follow the link and your site will get indexed and updated more often .
Blogging is painless and it adds a lot of your web pages to the search engine index that and without these pages you will not be found on a keyword search,
There are several places to get unlimited blog accounts started with some that are hosted free such as Blogger.com, Another popular blog application is Wordpress.com that is hosted on your website.

4. Posting in forums relevant to your theme will give you the opportunity to place your links, to your products and services in the signature line, so you will get visitors from the forum members and search engine, that follow your link.
Make sure the signatures you publish in forums are memorable to magnetize readers and make them click on your related link and come to your website.

These 4 marketing tactics are simple and cheaper ways of getting visitors to your website. By implementing the above strategies on a regular basis would warrant a flow of traffic not only for the brief term but also for the long haul.

Building Links To Your Site

Over the years there has been lots of discussion in the SEO community regarding building links to a web site. The debate is particularly heated at the moment, as Google rolls out its "Jagger" upgrade.

Let's start with what we mean by inbound links, also called backlinks. These are links from other sites to your URL, which direct the surfer directly to your site when the link is clicked. The basic premise is that if you have high ranking sites linking to you, then you must yourself be important and have valuable content, and hence you should rank highly. The way in which Google ranks sites is called Pagerank and can be seen as a green line on the Google Toolbar representing ranks 0 to 10. As Google states

PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page's value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves "important" weigh more heavily and help to make other pages "important."

Important, high-quality sites receive a higher PageRank, which Google remembers each time it conducts a search. Of course, important pages mean nothing to you if they don't match your query. So, Google combines PageRank with sophisticated text-matching techniques to find pages that are both important and relevant to your search. Google goes far beyond the number of times a term appears on a page and examines all aspects of the page's content (and the content of the pages linking to it) to determine if it's a good match for your query.

So, back to the question "Does having inbound links to your site help your site's credibility", and hence visibility when searched. The broad answer to this question is "yes", but with a number of very important caveats which we will cover in the other sections.

OK, so backlinks are basically good, especially from high ranking sites, so how do we get them? The first way, and best way, is by having such great content on your site that all these high-powered sites want to link to you. Downside to this method is that it is slow and takes lots of time and effort on your part. But don't worry, when anyone tries to build a level playing field there are always people out there that will provide work-arounds.

The first one was reciprocal links, whereby you say that you will link to a site if they also link to you. That's stretching the original idea, but it's not too bad because how many of these sort of links are you going to set up? Well, actually, some people have created thousands of such links between sites, maybe not what Google initially intended!

But then, due to the emphasis Google placed on link popularity, the concept of link farms was born. These are sites that link to other sites purely to increase the links to the site. Pay a few dollars and get thousands of links to your site. Too good to be true - you bet. Google hates link farms and sees these links as spam and will actively penalise sites that use such links. So, the first rule of linking is do not use link farms. The second rule is do not use lots of reciprocal links, Google can easily check this and the "Jagger" update that is currently rolling out seems to be particularly focused on penalising sites with lots of reciprocal links. The jury is still out on whether "themed" links will be treated in the same way. "Themed" links are links to sites that are very closely aligned to the same primary topic as your own site. If you think about this, it makes a lot of sense and is much more likely to be based on real content-based linking.

We believe another area Google is focusing on is how quickly your site gains backlinks. If your site is one month old, it is hardly believable for it to gain 100 real backlinks in that time. So, the third rule of linking is to ensure your links build in a realistic way. In all of these ways, Google is trying to ensure fairness and that's why new sites are often held back in the results pages.

Finally, we should mention the sites that will improve your ranking - the Directories. There are many of these, but the most important is DMOZ, also known as the ODP. DMOZ is the Open Directory Project and is the largest, most comprehensive human-edited directory of the Web. It is constructed and maintained by a vast, global community of volunteer editors. It gets the name DMOZ from the acronym for Directory Mozilla, as it is administered by Netscape Communication Corporation. It's Pagerank is 9 and hence a link from DMOZ will help your site. We recommend that everyone visits http://dmoz.org and attempts to get listed, it's free. The Yahoo directory is also important and free for non-commercial sites, but $299 a year for business.

So, in summary, by far the best way of getting links is by having a quality site that other people want to link to. So again, we are back to content. If you provide quality information, over time, more and more sites will link to you, and if they are in the same business sector as you, so much the better.

Tips to making your own web site for free

Website making is something that does not happen overnight. It needs lots of planning, research and good layout and design before starting to build the site. Previously, it was required to learn HTML (hypertext markup language) to make your website. However nowadays, there are so many options on the website to create free web pages, that this is not necessary.

You can create your own web pages using a WYSIWG (What You See Is What You Get) editor like Microsoft’s Front Page. With this software, you can write your web page like you would any document and then drag and drop images easily. Some practice may be needed, but by buying some templates, you can cerate a professional website for free.

If you don’t intend to hire a person for the graphic designing of the website, you can do it on your own. You can make your website colorful by either designing the graphics on your own or by using some of the free templates found on the Internet. You just have to download these templates, and then use them on your free web pages. You can also find lots of free software to help you in graphical designing on your website. 

The next step in creating a free website lies in registering your own domain name, rather than building a site from the various free hosts available. This is because with a free host, you don’t have that much freedom in building and designing your free web pages. Moreover, you have to put up with the annoying pop-ups and banner-ads. So you will have to find a company to store your files on the Internet. This web host will have to be paid monthly for its service.

Once the web host and the domain have been chosen, it is important for you to do some research for unique content to place on your free web pages. If there is any article matter that you need for your website, you can get hundreds of free articles on the Internet on various topics. Using these free articles, you can very much create your own web pages. The more interesting the articles and their headings are, the more visitors you will have to your website. Once you have got the web host, domain, text matter and graphical matter for your website, you have completed the process of creating your own web pages for your website.

Make your site quick to load!

The time it takes to load your site can make or break a visitor's first impression of your site. If your site takes too long to load, the visitor will click "Stop" or "Back" and leave your web site. If you are a business and offering people important information, it is critical to have a nice design, with a quick load time.

You may want to check out the load time of your page, to indeed see if your site loads quick enough for the average user. A great site tool can be found at http://www.websiteoptimization.com/services/analyze/ where you are able to enter your site and it displays a report on the time it takes to load your site on different connections, in addition to tips to decrease load time.

Upon doing a speed test, if your first page takes a great time to load in the visitor's browser, it is in the best interest to do some redesigning to decrease load time and increase the number of visitors that will not click back on the browser. We must remember that not everyone is running on DSL or Cable modem. Many users still dial up using a 56K connection. As web designers and site maintainers, we want to ensure our site's load quickly, as to not lose potential visitors to your site.

Images, Sounds & Animations are the major menaces to download time. While these add nicely to a site, they may take up a lot of time to load. If you may avoid large sized files, please do. Many images may be optimized to look the same, however taking up less space, and download more quickly. Many image editors such as Adobe Photoshop or Paint Shop Pro can perform these tasks

Sounds & Videos should be avoided on your main page, as they take up most time to load. Keep these for inner pages if possible. Videos and sound files can be from 100 KB to 1 MB in size or larger. If the user needs to load a 500 KB video file on a 56 K modem, it will take upwards to 89 seconds to complete. This definitely could turn the user away from your site. So keep these files to a fairly small size, or avoid if possible.

Text can also play a significant role in the load time. If you have a large amount of HTML code and large amount of content on your main page, it will also increase the load time. Text however is not as significant, as the entire text you have on the site may not be even the same size as a couple of pictures combined.

So limit the large sized graphics on your web sites. Your visitors will appreciate the fast loading site with the information being presented that they are looking for!

Options For Website Development

Countless people are trying to figure out how to build their website. They know they need one. They have an idea what they want it to look like. They know what they want the website to do. In many cases, they even know the domain name they want to use. But the real question is: where do I start? Who can build it for me? What's it going to cost?

As it turns out, there are many different options available. In fact, there are as many options available as there are websites on the net. But a few stick out as particularly good approached for you to consider. This article will review three strategies for getting your website up and running. In reality, there are countless subcategories within each strategy but this overview should give you a good start to begin your planning.

The first strategy is also the cheapest. You can use the Joomla CMS Web Application Framework to build your website. Joomla is an open source project, meaning it was developed by loosely affiliated developers around the world and it's free to use. Yes, you read it correctly. It's absolutely free for anyone to use. You simply download the platform and install it on your server and you're good to go. There are also countless extensions you can download and install, enhancing the functionality of your website. The beauty of the platform is that you can log on at any time and make changes or adjustments to your website, all by yourself. Joomla is a powerful content management system and you can quickly put up a feature-rich website without paying a penny.

The second strategy is to host your website with a company that offers a template-driven web application framework of their own. More and more hosting companies are offering platforms like this and they're a great option for non-tech-savvy people who want to get a website up quickly and be able to modify it whenever they like. These platforms offer similar functionality to Joomla but they tend to be more intuitive and easier to use. They are also being upgraded regularly and usually have some sort of user support line as well. While basic hosting might cost $10 per month, the inclusion of these platforms might increase your cost to $20 or $30 per month.

The last strategy we'll discuss in this article is the actual hiring of a web developer to put your site together. This is obviously the most expensive option but it does come with some distinct advantages. For starters, you can design the website any way you like. You're not limited to templates or layout options. You can do whatever you like. You can also incorporate custom functionality Joomla or the template-driven platforms don't offer. And in many cases, today's developers can incorporate administrative back-ends so you can change content whenever you like. There's no question you can get the Cadillac treatment with a custom web developer. The only downside is that it'll cost you a lot more money.

There are dozens of options I have not even mentioned. This article is intended to get you started; give you some basic categories to consider. Look around and do your research. I only request that you take a look at the inexpensive options before making your final decision. You might be surprised at the functionality available through Joomla or the platforms offered by hosting companies. They can do a really nice job and will save you tons of money at the same time.